Offer something better.
The Blue Collar Beverage is made for the customer walking in after a 10-hour shift. It’s performance-driven, clearly positioned, and different from the typical neon energy drink.
Retailers are seeing customers move away from overly sweet, overhyped energy drinks and toward products that feel more functional, balanced, and real. TBCB gives you something that stands out on the shelf while still feeling approachable to the everyday worker, gym-goer, and customer trying to make it through a long day.
A few things you're probably wondering:
What is the minimum order?
We ship in 12-can case packs. Minimum order quantities may vary depending on location and shipping method. We’ll outline everything clearly once your application is approved.
What are your wholesale margins?
We offer competitive wholesale pricing designed to support strong margins and repeat buyers. Specific pricing is shared after approval to ensure accurate shipping and territory details.
How quickly can we receive product?
Most wholesale orders ship within a few business days of approval. You’ll receive confirmation and tracking once your order is processed.
How do reorders work?
Approved partners receive access to our dedicated wholesale portal for simple ordering, quick reorders, and account management. No back-and-forth required.
Do you work with distributors?
We currently ship direct to retail partners and are expanding distribution in select markets. If you work with a distributor, let us know in your application.